Recently, ZOOMLION opened its first first-class airport network in Bogota, Colombia, marking an important step for ZOOMLION's in-depth expansion in the Colombian market. The event attracted hundreds of industry customer representatives from across the country to witness this event.
As an important economy in Latin America, the Colombian government is increasing investment in infrastructure construction, which provides a broad development space for ZOOMLION and other construction machinery enterprises. ZOOMLION's Bogota branch covers an area of more than 9,000 square meters, which not only expands the space for storage and display of equipment, but also provides customers with the convenience of on-site visits, further enhancing the company's market influence.
In the opening event, ZOOMLION showed various products including aerial work platforms, excavators, concrete machinery and agricultural machinery to local customers, and invited customers to conduct on-site operation experience. With excellent performance and quality, ZOOMLION's products have won the recognition and praise of many customers, and reached a number of contract orders on the spot, laying a solid foundation for the company's expansion in the Colombian market.
Since its establishment in October 2023, ZOOMLION Colombia subsidiary has actively implemented the company's overseas development strategy of "end-to-end, digital and localization", continuously promoted the construction of local branches and ground forces, and achieved remarkable results. At present, the company's localization layout in Colombia has become increasingly perfect, the brand influence has been continuously released, the market position has been further improved, and the performance has achieved rapid growth.
Looking ahead, ZOOMLION will continue to cultivate the Latin American market and create greater value for local customers with advanced equipment and quality services. Up to now, ZOOMLION has established subsidiaries in many Latin American countries, among which Brazil and Mexico have led the industry in performance growth. With the gradual implementation of the blueprint, ZOOMLION will achieve comprehensive coverage of products and services in Colombia and even the entire Latin America region, injecting new impetus into the company's international development.
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